Month: April 2019

How to Find Products to Sell on Facebook Ads

Being able to use Facebook Ads effectively is an incredibly useful skill that will allow you to show effective ads to a highly tailored audience. This can then help you to sell pretty much any product and to build a brand that people will really respond to.

But while all this is true, there’s something else you need to be able to do if this is going to be effective: find the right product!

The best advertising platform in the world isn’t going to be much use unless you have some form of monetization. So now the question becomes: what is it that you’re trying to sell? How can you make a product if you don’t just so happen to own a factory?

Reselling

One simple way to make money selling products on Facebook is as a reseller. This simply means that you’re buying products from a wholesaler and selling them on for more. You can start off buying small quantities and then build them up over time in order to make bigger profits – reinvesting the money you make as you go.

Dropshipping

The only risk with reselling is that you can end up ordering stock that doesn’t shift, thereby losing cash. The other downsides are that you need to store the products yourself (which takes up space) and you need to handle deliver.

Dropshipping solves all of these problems by allowing you to sell products that someone else produces and delivers. All you need to do is to pass the orders on to the dropshipper and they’ll ship them out!

Affiliate Marketing

Affiliate marketing means that you’re selling products on behalf of a product creator and getting a commission. If you do this for a digital product such as an ebook and use a platform such as JVZoo or ClickBank, then you can stand to make up to 70%! Amazon meanwhile will allow you to sell a lot more things but only offers around 4-8% commission in most cases.

Making a Product

Finally, you could always make a product yourself. The obvious choice will be a digital product such as an ebook or an online course, as you’ll be able to create the materials just once and then profit from them endlessly.

Alternatively though, you can make a physical product, which will involve finding a manufacturer and creating a spec sheet and blueprint.

Posted by Michael Cloke

How to Use Facebook Ads to Build a Mailing List

Using Facebok Ads is a great way to sell a product and if you set this up correctly, then you can ensure that you will pay less for each click than you earn from each visitor on average. That means that your advertising campaign will make you direct ROI and you can keep investing more into your daily budget and getting more out of it in kind.

But that’s only one way to use Facebook Ads, which actually have a plethora of different applications. Another example is to use them to build a mailing list and this can work incredibly well when it comes to selling big ticket items. Here’s how.

Work Out Your CLV

The first thing to do, is to work out your CLV. This is your Customer Lifetime Value and it basically tells you how much each lead that engages with your brand is going to be worth to you. The idea is that someone who subscribes to your mailing list is likely to be a fan and therefore is likely to buy a product from you. Moreover, they’re likely to buy multiple products from you.

If you have a subscriber who buys 10 products from you over the course of a year, then they’re worth a lot more than they might appear on paper.

In order to calculate how much your subscribers are worth to you then, you need to work out what the average amount each subscriber has earned you so far is. Add up the total and divide it by the number of subscribers. This is your CLV.

Use CPA

Now comes the next acronym: CPA or Cost Per Action. This basically means that you’re paying for a particular action to be carried out, other than a click. You can choose from a variety of actions but the one we’re interested in of course is people subscribing to your mailing list. Using CPA in this way, you now only pay for subscribers, rather than paying for people who click and then may or may not subscribe to your list.

If you have previously calculated your CLV then this becomes a very simple formula for profiting from your mailing list. All you need to do is ensure you pay less for each subscriber than their CLV and that way, you’ll keep increasing your profits over time without any drawbacks!

Posted by Michael Cloke

How to Create Amazing Video Ads for Facebook

Facebook Ads have a ton of advantages but one of the biggest is the ability to adapt the tool to the kind of campaign you’re most interested in running. You can use images as adverts for example but you can also use videos. And actually, using a video can be a fantastic way to have a much stronger impact on your audience.

They say an image can tell a thousand words – so imagine what a video can do with motion, sound, music and a script. This is a very powerful way to convey a message and also to convey a feeling and emotion that you want your audience to associate with your brand. It’s a fantastic way to move someone to download an app, buy a product or otherwise take action.

But to get the best effect, you need to ensure your video advert is designed accordingly. Here are some tips that will help out to that end.

Use Professional Tools

The first tip is to use professional tools. That means a high quality camera but also a high quality mic and lighting. Your camera should be at least 1080p but it’s actually just as important that your video is well lit and sounds crisp and professional. If your voice is muffled and the image looks grainy and dark, then no one is going to want to watch for long!

Likewise, using the right editing software – such as Adobe Premiere – can make a big difference and help you to create a more polished final product.

Think about your back drop too and make sure it is fitting for your video. Your Mum’s living room is not a professional place to advertise a product!

This is all very important because it will allow you to give your video professional production values. This will cause your audience to assume that your products themselves must be similarly professional!

The Message

Also important is how you convey your message. The first key pointer here is to keep your video on the short side. You want it to be watched all the way through, so make it no more than three minutes. Likewise, try to get to your point quickly. Long, slow introductions simply cause people to stop watching. Show your product in action and add immediate sales patter to explain what it is before you get into why people should want it.

Posted by Michael Cloke