Month: May 2019

High Ticket Products – The Social Aspect

Take a look at a large number of different high ticket products for sale online and what you’ll find is that there’s a very strong and prominent social aspect.

This can manifest in many ways. Some high ticket products are literally based entirely around the social aspect and will focus on selling an exclusive membership to a forum or other online community that discusses exciting and exclusive things. In other cases, the social aspect might be ‘tacked on’ and might be an added bonus. Users will ‘also’ gain access to the exclusive and VIP community.

In other scenarios, the social element is simply used as part of the sales technique and a lot of mention is made to the other buyers in the sales pitch. Read on and we’ll learn why this is so valuable and important.

Belonging
One thing to recognize is that people love feeling like they belong to something and like they’re a part of a movement. This is exciting and is a way for them to find extra meaning in their lives even.
This is why it’s so important to describe your product not only as a product and to make sure your brand stands for something. You can even name your followers something – like ‘Fitness Army’. This makes people feel as though they are pledging allegiance and that can be a powerful tool. Better yet? Get them to pledge before they buy the product.

Social Influence
Another important factor here is the social influence. We are very easily swayed by what we see other people doing and we take it as one of the strongest signs of what we should be doing too.
So if you want to encourage people to sign up then simply talk about how many other people have already done so. Your audience won’t want to be ‘left out’ so this can have a powerful impact.

Social Proof
Then there’s the matter of ‘social proof’. If you can convince someone that your product has been enjoyed by many other people, then they will be more likely to trust it and to give it a go themselves. Why do you think that businesses care so much about Trip Advisor?

Exclusivity
Finally, people love to feel important, they love to feel special and they like anything that feels exclusive. If you describe your followers as elite and VIP, then people will want to join in simply so that they can be described in that way themselves!

Posted by Michael Cloke

Why You Should Start Selling a High Ticket Product Today

If you’re an internet marketer who makes money online, then your eventual goal should always be to try and sell a high ticket product. This is the single most effective way to monetize a website and is also a fantastic way to build your own brand and reputation.

So what is a high ticket product? Simple: this is something that you’re going to charge a lot of money for. There’s no strict definition of what a high ticket price is but the minimum is probably around $99 whereas you can sell for $2,000, $10,000 or even $100,000 depending on the nature of the item and your own status.

Why High Ticket is the Way
The obvious advantage of a high ticket item is that you can make a lot more profit from far fewer sales. Rather than earning $30 for an ebook, you might now earn enough to live on for a week, month or even a year by selling this one, high quality product.

At the same time, high ticket items make you seem more important and they help you to strengthen your brand. When you price your informational product, you are simultaneously valuing yourself. If you are willing to sell your time for $10 an hour, then people will think you’re small time. If you’re charging $1,000 though? Then you must be the real deal.

There are more benefits too. One is that having fewer customers means that you have less managing to do, fewer emails to answer and fewer complaints. Another is that high ticket customers actually tend to be the best type of customers who have the fewer complaints in the first place!

And in this situation, you can now start selling a product that you really believe in and that really delivers quality and value. At the same time, you can care for each of your customers and give them the time and attention they deserve.

How to Get Started
The problem is that a lot of people don’t think that they’re able to provide anything worth a high ticket asking price and so they’re too shy to start asking for that much money.

This is of course not the case. There are plenty of things you can sell that will be worth $2,000 and more – the key is just to understand why people are willing to pay that kind of money and to find something unique and worthwhile that you are able to bring to the table.

Posted by Michael Cloke

Why You Should Consider Using Periscope for Your Seminars

Web seminars are an important part of any big ticket business model. Seminars are of course interactive talks that you can give and by doing these online, you’re able to reach hundreds or even thousands of people from the comfort of your home.

Web seminars can be a part of a high ticket business model in two ways. On the one hand, these can be used as part of your sales funnel and by convincing people to watch your seminar, you can make them an active participant in your brand and much more likely to buy from you in future.

At the same time though, a seminar can also be a powerful tool for actually creating that product. People are used to paying a lot of money for online courses and may even pay hundreds of thousands of dollars if there’s a qualification at the end. A seminar is a great way to deliver this that’s interactive.

But rather than using Google Hangouts or specific seminar software, how about using live streaming apps like Periscope? Read on to learn more…

What is Periscope?
Periscope is a live streaming app that was introduced in March 2015 and which was highly popular as soon as it did receiving a lot of media hype. At the time it was competing with another streaming app – Meerkat – though at the moment it seems to be in the lead.

The idea of these apps is that anyone can film themselves on their phone and broadcast the feed live around the globe. People can tune in to watch anywhere and can also like and comment on the videos live.

And this is where the seminar comes in. This provides a very convenient and personal way for you to deliver talks and to interact with your viewers.

Another similar tool you can use for this is something called Blab. Blab is a video conferencing app mixed with live streaming and it allows you to put people ‘in the hot seat’ and to interview them live during your seminar. You can have up to four people chatting at once which can make your audience feel very involved indeed.

But what’s best about these platforms is just how new and exciting they are right now. If you use live streaming software then you demonstrate yourself to be right on the cutting edge and you are inviting your audience to join you there!

Posted by Michael Cloke

Creating a ‘Done for You Business’ for Maximum Profit

If you want to maximise your profits online, then your eventual aim should be to sell a big ticket (or ‘high ticket’) item. This is something that you’re going to charge $99-$20,000 and above for and that needs to be incredibly high quality and very appealing to your audience to justify that price.

This is where a lot of people struggle and it’s why even some of the most successful online marketers never get to this point. How can they possibly offer this kind of value from a single product?

There are a number of different answers to this question. One option is to provide personal one-on-one time, which is something you can always charge a lot for.

Another option is to sell a course. Again, people are used to paying a lot for courses and especially if it can help their career.

A third option though is to sell an entire ‘ready made’ business. This means that you’re selling all the pieces that someone needs to start earning money online and you’re providing the entire ‘cookie cutter’ business model for them to start earning money from. Not only does this involve a lot of individual materials but it also means that you’re selling something that should in theory be an investment and pay for itself.

What This Looks Like

The main way to sell a ready made business is to sell a sales funnel, a digital product and perhaps a blog template. This way, the buyer can start uploading content to the blog, they can upload your sales page and they can start making money from the sales. There’s nothing more they need to do themselves and they are earning right away!

Of course you also need to be careful to avoid duplicate content. Fortunately, duplicate content is not an issue if what you’re creating isn’t going to be published online. So ebooks, email courses and even videos are fine to be used time and again.

Likewise, duplicate content for a blog is fine if the method of marketing you’re recommending involves links from social media rather than Google.

A typical package then might include:
* A business guide on how to make everything work
* A digital product (or maybe even several)
* A series of blog posts
* A sales page
* A sales funnel, including free report
* Email swipes
* A list of useful tools
* A list of contacts/marketing opportunities

This can then sell for $2,000+ because in theory, it will help the buyer to earn much more than that in the long run!

Posted by Michael Cloke

How to Sell Using a Sales Funnel

If you want to sell a high ticket product, then you need to work for it. Think about what you’re asking here: not only is someone going to be spending a lot of money to buy something from you but they’re also doing it while knowing nothing about you. They aren’t even meeting you in person which means you could be completely pulling the wool over their eyes for all they know!

The question you need to ask yourself is how you can go from being a complete stranger, to someone that they trust enough to give $2,000! One way of accomplishing this is with what’s known as a ‘sales funnel’. Let’s see what that means.

What is a Sales Funnel?
Essentially, a sales funnel is a series of ‘steps’ that you lead a new visitor through in order to get them to buy from you. The saying goes that it takes five ‘touches’ for someone to trust a stranger online enough to spend a lot of money on their product, so your funnel is going to represent those five steps.

This might look like follows:
* Website
* Mailing list
* Free web seminar
* Affordable product
* Big ticket product

At each stage in this process you are building more trust with your potential buyer, you are getting them more involved and you are making it easier for them to pull the trigger on a big product.
So why does this work?

Why Sales Funnels Work
The first step is your website. This is entirely passive and free. That is to say that someone can find it on their own, read what you have to say and then leave. In doing so though, they are getting introduced to your brand and they are getting a free taster of the kind of value you’re capable of delivering. Hopefully, they’ll like this enough that they’ll want to read more from you in future and they’ll sign up to your mailing list.

This then gives you a direct line of contact. Your audience can now get emails from you and will feel like an active part of your community.

Next, you can offer them a free seminar. It’s free and exciting so they’ll probably visit but in doing so they are now actively participating with your brand. Again, this is an additional ‘step’ on top of what you were doing before and they are now more involved. This is also where you promote your cheap product.

The cheap product then gets them used to buying from you and helps build trust in your sales process. The result? They’re now primed and ready to buy that big ticket item!

Posted by Michael Cloke